The Home of the DashBoard Business Review
If you are a small business coach, advisor, or consultant or a professional that offers services to small businesses, then you have come to the site that has, in our opinion, the very best model for working with small businesses.
Why The DashBoard Business Review
When I taught at
the University level , mostly in keystone
marketing courses in MBA curriculums, I knew one thing…that in the
new world economy, firms whose goods and services fulfilled the
needs of customers would find customers. We’ve all been told about
the thousands of “impressions” that reach our mind each day, and how
few of those get past the “perceptual defenses” of our minds.
And one day when my “you’d better get gas" light came on, I
had an epiphany.
Like you’ve heard before, all of that jargon that
professionals use sets off the perceptual defenses for small
business owners.
I needed a model that would breeze by those
perceptual defenses and bring the pain to the surface,
and at the same time insure that my target audience would be given
hope that “they weren’t they only one” who had ever had this
problem, and most importantly I was the solution.
The Unique Selling Point (USP) - the key to matching benefits and needs
If you want to increase your sells, then determining your USP is critical.
Cold Calling Magic - How to make it work for you and stay in your Brand
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I have found that nothing works for me like that dreaded operational tool from the past – the Cold Call. Yes, it brings fear, stomach cramps and other maladies to many who just think about it. And some just won’t do it. But if you are one of the brave souls seeking to drive your business by cold calling then this DashBoard Review Cold Calling model and its accompanying Rolling 10 letter example will help you in that quest.