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The DashBoard Review -

Attend the FREE Webinar:

The DashBoard Review is a comprehensive program which was developed based on the marketing model as proposed by Philip Kotler. I have spent nearly 30 years in business and instructing at the college level, teaching both graduate and undergraduate courses in the fields of marketing and business management. This systems leverages the power of your desktop computer with the traditional tools of developing business to business marketing programs.

How do you identify Suspects versus Prospects, and then turn them into Customers? How do you manage your relationships with your customers? What model works best for getting past the perceptual defenses of prospects and allows you to develop them into customers? For myself and others it is the DashBoard Review model.

Are your sales business to business? Have you joined the local chambers and associations and found that you're not finding prospects? Well, while we think participating in local business organizations is a very good idea, in our presentation we will explain why we personally choose to use the DashBoard Review model to develop new business.

Cold Calling Magic and DashBoard Review Webinar -

Does cold calling take way too much of your time with less than desired results not to mention taking you out of brand?
Can you explain what you do without getting that "deer in the headlights" look from your prospective clients?
How would you like to re-energize your business?

If this sounds like you, plan to attend my web-telecast . I have developed refreshing new ways to approach cold calling that targets your best prospects and keeps you in brand. He will also share a new, comprehensive model to use in your appointments that will identify the "pain points" with small business owners.

In order to keep presentations personalized These sessions are limited to 15 attendees. Please review the Calendar for the webinars scheduled.

Webinar Objectives

How Cold Calling Magic can get you better appointments and a higher close rate.
Learn how the DashBoard Review enhances your appointments and pain analysis
Discuss the value of a feedback system and your unique USP
Answer your questions about the integrated system that can make more money for you.

Calendar

Date	Time - Pacific Daylight Savings

July 21st	1pm to 3:00

Please Send Your Request for Free attendance to:

Jeff Lee

Some additional thoughts on the DashBoard Review:

The Business DashBoard Review -  for anyone who sells services to small business.
 
When I became an Accredited Associate of the Institute for Independent Business, I had many years of small business and sales experience. The one thing I was missing was a perceptual model that told my prospective clients just what it was that I did. From group presentations to one on one “free business evaluations” I always struggled when asked, “what is it that you can do for me?”

Well, I taught at the University level for almost a decade, mostly in keystone marketing courses in MBA curriculums. I knew one thing…that in the new world economy, firms whose goods and services fulfilled the needs of customers would find customers. We’ve all been told about the 1000’s of “impressions” that reach our mind each day, and how few of those get past the “perceptual defenses” of our minds. And one day when my “you’d better get gas light came on”, I had an epiphany.   Like you’ve heard before, all of that jargon that professionals use sets off the perceptual defenses for small business owners.

What I needed was a model that would breeze by those perceptual defenses  to insure that my target audience would be given hope that “they weren’t they only one” who had ever had this problem, and most importantly I was the solution.
Thus  the “DashBoard Review” (DBR) of Red Lights on the DashBoard of Small Business was born.

The  30 slide Power Point presentation is the summit of the mountain of small business problems. Almost every problem a small business faces can be found nestled beneath the key area slides. The DashBoards of small business are really very large – with potential red lights nestled like blocks in a pyramid.

From groups at local chambers to one on one meetings, the DashBoard model quickly brings you and your audience to a level playing ground. From the first slide to the last, you are building on that model’s ability to get you and your potential customer in the same “mind place.” In other words…past the perceptual defenses and addressing the issues and how your services will help resolve them.

One of the key things about the DBR is that you are training small business owners who are not yet professional managers how to think in a model. A significant part of the training has already been done for you by the car industry because almost business owner is familiar with the dashboard of their car and the red warning lights. You want to empower your clients to think in a manner that is consistent with making rational business decisions. Most likely that person will not have a MBA and thus will have not been exposed to a holistic business paradigm. That is part of your job. But it is a paradigm that you must translate into something that not only can get past the clients perceptual defenses but also can become part of his or her decision process.

There is an underlying methodology that drives this analogy, and you may have been exposed to it. Strengths, Weaknesses, Opportunities and Threats analysis (SWOT) can be used in most business environments as a management decision tool. “Red Lights on the DashBoard” are really nothing more than Weaknesses and Threats, while you the advisor represent the ability to turn them into Strengths and Opportunities.

If you don’t know what it is that you can do for a small business, the DashBoard Review is a model that gives you a road map that you  and your potential customers all ready know. All you have to do is convince them that you are the mechanic whose services will stop those Red Lights from glaring.