Small
Business Advertising in the 21st Century
Today no small business can
afford not to have a fully functional branding and sales
website. While traditional advertising mediums like
the yellow pages and newspapers are still useful tools, it
is the web that is driving business in the 21st century. Key
words, meta tags, click advertising, multimedia, online
stores, website videos,
search engine optimization and many other strange
terms are dominating advertising today. Your website is now
a 24/7 salesperson, an informational channel, and a channel
of distribution. How do you get seen? How do you make your
brand on the web? How do you insure that your site is worth
visiting again and again. I know how to make your website a
powerful tool that builds brand and sells your products and
services. Market Magic, a Portland based small business
consultant, can provide every service to make you a strong
competitor on the internet.
Some Advice on Creating an Ad - for the Internet or
Print:
The Headline
Your headline must make an immediate appeal
to the reader about what your product/service is going to do
for him/her .... "NEW PRODUCT/SERVICE OFFERS BENEFIT,
BENEFIT, BENEFIT."
When writing the headline - if it's not great, or it
doesn't stress an immediate benefit to the reader, nothing
else matters.
The Copy
Strategy
When developing your copy strategy, exactly
what do you want readers/viewers to do?
Call?
Send money?
Inquire? Online Order?
The body copy of the any ad/web page depends on this
and on whether you plan a one-step sale - asking the reader
to make a purchase directly from the ad/page; or an inquiry
generating two- step sale - asking the reader to request
more information (which gives you the chance to send a
longer, harder hitting, direct mail package, email, or web
page.)
Go for the Order
For an ad/page to be successful, it must
generate a response.
So get the call or online order.
This is your number one priority and the objective of
the ad/web page. The objective of the ad is usually not to
sell the product/service, it is to generate a response - and
that's usually a phone call or online order.
Show the benefits to the readers - then sell the
call/online order hard - that is the secret of direct
response advertising.
Contact Market Magic for more
information on small business advertising.
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What Clients Say:
"Jeff's guidance has helped
us stay out of trouble and in the black for over 3 years, even
during these bad economic times."
Richard H. Crampton,
President Working Concepts Inc.
"I knew a lot about Chiropractic Services when I started
my business but I knew not so much about the business of
business. Jeff has over the past 3 1/2 years helped me develop
the management tools and knowledge needed to grow my business.
Dr. Richard Crokin
American Integrated Chiropractic
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