Competitive Analysis For Small Businesses
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Competitors are everywhere. Literally. From down the block
to Down Under, firms are competing with you for customers.
Do you know who your competitors are? What are their price
points?
How does your brand compare with your competitors? Is your
website competitive?
Where do your customers come from? How many local
competitors do you have?
When you do a search for products and/or services like yours
where are you on the listing for SEO (Search Engine
Optimization - non-paid)? Are you doing click through
advertising? Are you getting results? Do you know how to
manage a Google ad campaign to match your competitors? Are
your products and services benefits able to satisfy your
potential customers needs?
How does your brand compare to the strengths and weaknesses
of your competitors? Why is a SWOT (Strengths, Weaknesses,
Opportunities, and Threats) analysis a critical tool for a
competitive analysis?
Competitive analysis can
help you clearly understand what it is that you need to do
increase your sales and brand position in light of
competition.
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What Clients Say:
"Jeff's guidance has helped
us stay out of trouble and in the black for over 3 years, even
during these bad economic times."
Richard H. Crampton,
President Working Concepts Inc.
"I knew a lot about Chiropractic Services when I started
my business but I knew not so much about the business of
business. Jeff has over the past 3 1/2 years helped me develop
the management tools and knowledge needed to grow my business.
Dr. Richard Crokin
American Integrated Chiropractic
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