Marketing
Management For Small Businesses
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Marketing is something that every
business owner, every salesperson … does, even if he or she
doesn’t call it that.
Marketing is, quite simply, identifying your customer
prospects and determining how best to reach them. It’s
important to note, however, that marketing is not the same
thing as selling or promoting. Those are separate tasks.
Selling and promoting
are essentially the implementation of your marketing plan.
That is, once you have identified your customer prospects
and determined how best to reach them, you then have to go
out and make it happen. You make it happen through selling
and promoting.
Clearly,
you can’t do an
effective job of selling and promotion unless you have
identified who you’re selling to and how you can best reach
the prospects to make your sales pitch. That up-front
work requires the orderly accomplishment of several tasks.
The following are principals that govern good
marketing management:
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MARKETING PRINCIPLE
#1 - Thou Shall Monitor The Response To ALL Your
Advertising and Marketing Efforts
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MARKETING PRINCIPLE #2
- Thou Shall Find and Develop Your Very Own Unique
Selling Proposition (USP)
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MARKETING PRINCIPLE #3 - Thou Shall
Test Different Strategies, Advertisements and Prices!
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MARKETING PRINCIPLE #4
- Thou Shall Ask Your Customers What They Want.
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MARKETING PRINCIPLE #5
- Thou Shall Tell Your Customers "The Reasons Why.
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MARKETING PRINCIPLE #6
- Thou Shall Mail To Your Existing Customer Base.
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What Clients Say:
"Jeff's guidance has helped
us stay out of trouble and in the black for over 3 years, even
during these bad economic times."
Richard H. Crampton,
President Working Concepts Inc.
"I knew a lot about Chiropractic Services when I started
my business but I knew not so much about the business of
business. Jeff has over the past 3 1/2 years helped me develop
the management tools and knowledge needed to grow my business.
Dr. Richard Crokin
American Integrated Chiropractic
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