Product
Management
For Small Businesses
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Product management is generally reserved for very large
companies. However many of the tools and techniques used by
product managers can and should be used by small and medium
sized businesses when dealing with unique products and
services. Elements like pricing decisions, promotion
decisions, distribution systems ,value-added chain
management, and category attractiveness analysis are just a
few tools that can help you price your products and
services.
These techniques are especially appropriate if you happen to
have only one key product or service. Product Management is
unique in that the focus of a specific product is narrow and
requires very specific knowledge about the benefits of the
product/service and how it relates to specific competitors.
We have the skill and experience to quickly assess these
factors and develop a marketing strategy. Too often products
are priced solely on price without a strong competitive
analysis or specific goals or objectives set by using
specific tools. In a single product company there is less
room for error because the single product is the key to
success of the business. Diversified product lines allow the
risk of failure to be spread out.
If you are a single product business, We have the skill and
expertise to help you develop a program to manage the life
cycle of your product in the most profitable way. Market
Magic has experience with international and national product
management. |
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Books specifically aimed at the small business owner in the
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