Many successful small firms have developed a plan that evolves as they do. At one time marketing plans were created as a "one time thing". Unfortunately, that is what they became. You read it once and then never thought about it again. If you do that in the age of the the internet you will have wasted a lot of time and effort creating a worthless document. As a small business consultant I have seen the positive impact that even the most basic plan has on sales and customer development.

Modern marketing plans are living documents that have real value for managers and owners trying to survive in today's rapidly changing environments. You don't have to have the "full meal deal" in a marketing plan for it to be of great benefit to you. A modern marketing plan is broken into segments which can stand independently or be integrated into a very comprehensive plan. Market Magic knows small business and how to evaluate which segments need to be created and implemented based on an analysis of a business. Too busy to plan often means too busy to succeed. .

Marketing Responsibilities defined in the plan: