Marketing
Plans For Small Business
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Many successful small firms have developed a
plan that evolves as they do. At one time marketing plans
were created as a "one time thing". Unfortunately, that is
what they became. You read it once and then never thought
about it again. If you do that in the age of the the internet you will have
wasted a lot of time and effort creating a worthless
document. As a small business consultant I have
seen the positive impact that even the most basic plan has on sales
and customer development.
Modern marketing plans are living documents
that have real value for managers and owners trying to survive in
today's rapidly changing environments. You don't have to have the
"full meal deal" in a marketing plan for it to be of great benefit
to you.
A modern marketing plan is broken into
segments which can stand independently or be integrated into a very
comprehensive plan. Market Magic knows small business and how to
evaluate which segments need to be created and implemented
based on an analysis of a business. Too busy to plan often means too
busy to succeed. .
Marketing Responsibilities defined in the
plan:/strong>
You will define who will be make these decisions
in your small business:
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New business development
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Web Management
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Sales-producing tools
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Corporate graphics standard
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Brand-name recognition
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Direct response promotion
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Telemarketing--scripts/training
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Product position and identification
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What Clients Say:
"Jeff's guidance has helped
us stay out of trouble and in the black for over 3 years, even
during these bad economic times."
Richard H. Crampton,
President Working Concepts Inc.
"I knew a lot about Chiropractic Services when I started
my business but I knew not so much about the business of
business. Jeff has over the past 3 1/2 years helped me develop
the management tools and knowledge needed to grow my business.
Dr. Richard Crokin
American Integrated Chiropractic
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