The Top 10 Extras to Give your Clients
1. Extra time that you don't bill them for.
2. A newsletter that's WORTHWHILE.
3. Education on how to make the most of your service.
4. Networking: Putting your clients in touch with others in your network, for mutual benefit.
5. A gift during the holidays or for their birthday, if appropriate.
6. A free annual review/meeting of some sort that's about the CLIENT.
7. Develop a bank of experts in many fields who are available to your clients.
8. Continually innovate/improve your products and services and keep your clients informed about why/how to take advantage of these.
9. Develop a reminder service of some sort to keep the client informed when certain things should be done.
10. An automated way for your clients to access of your resources--from appointment making to FAQs to policies to payment to account status.

Jeff@marketmagic.com

The overwhelming majority of people do not respond to a single marketing communication... or a single phone call... or a single fax... or a single anything else.

Jeff@marketmagic.com

As the owner of a family business, you may have more than a passing interest in the enclosed information.  It could help you avoid one of the primary family business errors.  Since you're a busy person, here's a summary of the information:

1. Less then 30% of all family owned businesses continue into the second generation and only 10% continue into the third.
2. The lack of an adequate plan for orderly succession is the number one reason for the failure detailed above.
3. The passing of the business torch from one generation to another does not come easily and must be a process as well as a commitment.

Jeff@marketmagic.com

Introduction to Networking

Networking.

The word conjures up all sorts of interesting pictures. Men in recliners smoking cigars and making deals in back rooms. MLM dealers cheering at training sessions and trying to recruit everyone who comes within 3 feet of them when they're done. Even computer wizards doing arcane things behind the scenes to make your Internet connection work.

Networking is about connections. For your purposes in business, it's making connections that bring you customers.

A couple of basic working definitions are in order.

Contact

Jeff@marketmagic.com 

A person with whom you have developed, or are developing, an ongoing relationship of trust and mutual respect, SPECIFICALLY REGARDING BUSINESS MATTERS.

Referral

The recommendation of a business to a person who knows the prospective customer well enough to have developed some level of established trust. Someone telling a friend or business acquaintance to do business with you based on their confidence in your ability to do the job well.