www.marketmagic.com Distinction: Goals Vs Shoulds

Market Magic's Small Business Blog

Concepts, Ideas, and Advice for Small Business

About the author

Author Name is someone.
E-mail me Send mail

Recent posts

Recent comments

    Authors

    Disclaimer

    The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

    © Copyright 2010

    Distinction: Goals Vs Shoulds

    Distinction: Goals Vs Shoulds
    Definitions
    Goals - something you want and are willing to work towards
    Shoulds - something you think you have to get to get what you really want
    Comparisons
    comes from your being vs. comes from outside
    Example
    Irene set goals at the beginning of the year to exercise daily, to produce a new brochure for her business, and to pay off debt. These were things she thought would make her happier, but the goals didn't inspire her or connect with her at a deep level. When she set a goal to double the value she gave her clients and another to plan a dream vacation, she started having a lot more fun pursuing them.
    Key Point
    A goal is a result worth pursuing. With an authentic goal, you enjoy pursuing it, but you don't feel driven or attached to it. You feel fine about changing it or letting go of it. A should is what you've heard is the right things to do, or something which seems like the means to an end. A should goal has risk, potential consequences, and significance if you don't get it. A should-based goal is usually a little dull. It doesn't light you up.
    Benefits
    Shoulds are either hard to get or unfulfilling when you get them.

    Be the first to rate this post

    • Currently 0/5 Stars.
    • 1
    • 2
    • 3
    • 4
    • 5

    Posted by jeff120749 on Monday, January 11, 2010 8:22 AM
    Permalink | Comments (0) | Post RSSRSS comment feed

    Related posts

    Comments are closed