One of the most important elements of business success is not contacting prospects and customers to purchase what you're selling – but re-contacting them. This, however, is precisely what most business people don't do. They send some sales information to a prospect ... then wait. They make a single phone call to a prospect ... but never follow-up. They send a fax to a customer... and hope something happens, but don't send a second one. Get the picture? It's as if millions of people had decided to stake their fate on a single throw of the dice... on sending one catalog, or one brochure, or one letter, or one fax, or making one phone call. But this isn't the way to make MONEY!
The overwhelming majority of people do not respond to a single marketing communication... or a single phone call... or a single fax... or a single anything else.
Jeff@marketmagic.com