Introduction to Networking

Networking.

The word conjures up all sorts of interesting pictures. Men in recliners smoking cigars and making deals in back rooms. MLM dealers cheering at training sessions and trying to recruit everyone who comes within 3 feet of them when they're done. Even computer wizards doing arcane things behind the scenes to make your Internet connection work.

Networking is about connections. For your purposes in business, it's making connections that bring you customers.

A couple of basic working definitions are in order.

Contact

Jeff@marketmagic.com 

A person with whom you have developed, or are developing, an ongoing relationship of trust and mutual respect, SPECIFICALLY REGARDING BUSINESS MATTERS.

Referral

The recommendation of a business to a person who knows the prospective customer well enough to have developed some level of established trust. Someone telling a friend or business acquaintance to do business with you based on their confidence in your ability to do the job well.